KANW-FM

Newspaper Association Banks On Smart Being Sexy

Originally published on October 25, 2011 4:50 am
Copyright 2017 NPR. To see more, visit http://www.npr.org/.

ARI SHAPIRO, BYLINE: Newspapers don't want you to think of them as dying. They would rather you think of them as sexy. The Newspaper Association of America just rolled out a new ad campaign with the tagline: Smart is sexy. And that's our last word in business today. The Internet has stolen readers and advertising dollars from newspapers, but the papers are still trying to find a way to be profitable. Visits to newspaper websites are actually up over the last year, the association says. Still, they want to seduce more readers. So their ads argue: Be able to find Iran on a map. Know what city council is up to, because a little depth looks great on you. That's the business news on MORNING EDITION, from NPR News. I'm Ari Shapiro.

RENEE MONTAGNE, HOST:

And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.