University releases video as part of rebranding effort

ALBUQUERQUE, N.M. (AP) — The University of New Mexico has released a promotional video as part of a $2 million rebranding campaign. The Albuquerque Journal reports (http://bit.ly/2fcTgzr) that the video is part of a broader effort to recruit more students and promote the school's offerings. Enrollment and tuition dollars have been down at the university in recent years. Officials say a 1.5 percent increase in enrollment can translate to nearly $3.5 million in new revenue. The video includes aerial shots of the main campus, features students dancing and building a race car, and shows New Mexico sights such as snow-covered mountains. The university current has about 27,500 students. There's usually a slight decline between the fall and spring semester, so the effects of the campaign on enrollment likely wouldn't be visible until next fall.